Show#22: Psychology of Ads: “Do I Really Need That?”

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We all love shopping for goods and service. The question is do we need what we buy? What makes us buy that brand?

We hear and see more and more ADS every day – how much do they influence us?  And, which ones get us to act now? How do they do it?

We speak with guest, Professor of Marketing at Sacred Heart University Dr. David Taylor.

here’s the link:

Or click on the player!



Dr. Taylor’s expertise include e-commerce, online

word-of-mouth, consumer self-expression through

online social network, and consumer relationships.

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